Arte Macau - Art Macao 2019 第一屆藝文薈澳

Client : Macao Tourism Board 

The Story :

“Art Macao” was a five-month mega international arts and cultural event, featuring the “Art Macao: International Art Exhibition”, in which visual arts works were presented at various exhibition venues in Macao, including exhibitions to be held by the Macao Museum of Art, hotels and integrated resorts, and foreign consulates. Art installations were also be displayed in outdoor public spaces, providing ideal hotspots for checking in through social media.

We helped clients to arrange traditional print and digital media planning and buying strategically. We also helped the create the KOL challenge games to enable the viral and interative post to be shared among the social media platform.