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Reading is the Happiest Thing To Do In Childhood

 

Client: I CAN READ


The Story:

WIN AT STARTING POINT?

TOUGH CLASSES…EARN CREDITS…

 IS THAT ALL ABOUT LEARNING?

 

When we received the case from I CAN READ, an English Language Training and Literacy education provider for children, we look at the competitive situation that children encountering and re-think the position. 

We see the frustration of kids and even parents….

 

The unique system of Phonemic awareness that I CAN READ provide, enables children to see how letters combine to create invariant sounds and empowers them to take control of his or her own reading progress.

 

Thus, rather than getting high marks, we see it’s an easy and interesting way to learn English— that can be the “happiest thing” for kids rather than a tough job. 

 

With an effective strategy, idea and digital planning, I CAN READ as a new comer, successfully create brand awareness in HONG KONG and increase Facebook likes by 5X its original, application increase 10X after campaign launched. 

 

 

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